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START-UP SERVICES - INTRODUCTION

Starting and managing a business takes motivation, desire and talent. It also takes research and planning. Like a chess game, success in small business starts with decisive and correct opening moves. And, alnitial mistakes are not fatal, it takes skill, discipline and hard work to regain the advantage.

Business start-up is a very comprehensive and detailed process. It requires an effective integration of the operational elements of start-up, such as office set-up, and administrative, legal and financial compliance, with a strategic organisational alignment in terms of research, business planning, human resource and marketing. Many organisations in Nepal face problems in start-up because of the lack of this integrated approach to management.

To help you balance these two elements of starting your business and to increase your chance for success, Bikalp provides you with a package of services that are customised as per your need to cater to each aspect of a business start-up. These include:

Service 1: Basic Steps for Starting a Business

•  Interaction and Strategic Meetings with Bikalp

•  How to Start

Service 2: Market Research and feasiblity study

Service 3: Preparing a Business Plan

Service 4: Financial System development and integration

•  Development of Financial System

•  Financial BPO (refer to our finance services)

Service 5: Composite HR and Administrative Start-up Package

•  HR Policy development and implementation

•  Recruitment

•  Recurring HR services (refer to our HR services)

Service 6: Start-up Marketing Package

•  Corporate Identity Package

•  Marketing plan development (New product launch)

•  Ongoing marketing support

Besides the above five services, Bikalp has entered into partnership with other organisations who will be able to provide you with the following services related with legal aspects, and services related with conformity to governmental policies.

Outsourced Service 1: Allied Legal Services

•  Choosing a Business Structure

•  Sole Proprietorship

•  Partnership

•  Incorporation

•  Cooperatives

•  Not-for-Profit

•  Franchising

•  Registering Your Business

•  Business Registration

•  Business Number

•  Registration Forms

•  Financing

•  Taxation and Business Number

•  Patents, Trademarks and Copyrights

Outsourced Service 2: Legal compliance of your books of accounts

•  Advisory service in VAT and TDS and Income Tax planning.

•  Operational monthly VAT and TDS administration.

SERVICE 1: BASIC STEPS FOR STARTING A BUSINESS

Bikalp helps you crystallise your business idea. This is the formative of your business. Ideally, through a systems approach we will help you understand your inputs, processes and outputs. This stage is important for us to understand your business idea as well as to provide a list of available options of services that you may wait to take from Bikalp.

A sequence of meetings will be scheduled during this stage in order to increase the momentum of activities that would give life to your business idea


SERVICE 2: MARKET RESEARCH AND FEASIBILITY STUDY

Bikalp offers the your team this service of market feasibility study in order to identify major opportunities, challenges and problems, determine the objectives of business, describe the situation, define successful outcomes and assess the range of costs and benefits associated with several strategic options to making your idea work. The outcome of this study is to determine the commercial business viability and conditions of such viability. The market information gathered during this study feeds into development of your business plan. The feasibility study conducted by Bikalp not only elucidate on the problems or bottlenecks. We also provide recommendations to effectively address the bottlenecks.

The findings of this study will provide your potential investors, stakeholders and banks a credible and valid data to understand the depth of your business. Bikalp's business viability model to determine feasibility includes following dimensions:

•  Market viability

•  Business model viability

•  Management model viability

•  Economic and financial model viability

•  Exit strategy viability

SERVICE 3: PREPARING A BUSINESS PLAN

A business plan precisely defines your business, identifies your goals, and serves as your company's resume. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions.

The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives.

Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. In this regard, Bikalp believes that just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.

Bikalp's approach to developing an effective business plan begins addressing the following four core questions:

  • What service or product does your business provide and what needs does it fill?
  • Who are the potential customers for your product or service and why will they purchase it from you?
  • How will you reach your potential customers?

Your business plan will, in essence, capture the following elements of your business:

1) Description of the business
2) Marketing
3) Finances
4) Management

SERVICE 5: COMPOSITE HR AND ADMINISTRATIVE START-UP PACKAGE

Bikalp provides strategic HR Interventions, which are customised to suit the specific requirements of your start-up business. We understand the fact that each organization is unique (in behaviour, competence and output). The dynamism and uniqueness of any organization can be strategically managed while starting your business. Once organizational culture takes shape, you will find it increasingly challenging to break the organisational values beliefs and practices.

The Start-Up HR and administrative services are designed to develop a high-performing task oriented structure, system, policies and resulting culture.

While starting up many organisations, we have observed that entrepreneurs want to jump into recruiting the manufacturing or service-delivery personnel. Most of the vicious start-up problem cycles are instigated by hiring wrong hands and trying to manage everything by the entrepreneurs.

1. HR Policy

When we started our business, we had the HR Policy implemented before anyone was hired. This has helped us in creating a clear and written document that helped manage our recruitment, salary structure and benefits package and a host of administrative procedures. Generally the policy that we will develop and implement for you will include: a. Recruitment; b. Induction; c. Employee contracts and nature of appointment; d. Promotion, transfer, demotion and termination; e. Discipline and code of conduct; f. Performance Management; g. Personnel administration; h. Leave and its administration; i. Employee rewards, benefits and allowances.

2. Structure

How many people are required for your operations and at what levels should we keep them? These are simple questions with difficult answers. Making an organisational structure is easy, but making it operational and functional is most challenging.

As consultants we generally see that the role clarity among partners/founders/initiators is the fundamental genesis of dispute in many organizations in Nepal . Development of organizational structure starts with clarifying the role of each individual who puts in his effort towards giving life to your organization. At Bikalp, we start this process from ourselves: by identifying the role that we may play to making your business successful. The product of such systematic role clarifying exercise with all involved stakeholders and individuals related to the organization is the functional structure that we can build for your organization.

3. Recruitment

Recruitment is most easy and, at the same time, most difficult thing to accomplish. Anybody can recruit. But recruitment that is done by people who are not experienced in recruitment and selection procedures generally suffers from similarity effect. This means that you are likely to recruit a replica of yourself most of the time. While ensuring diversity of employees is your best bet to success, ensuring such diversity in your team will require professional assistance. Professional assistance and facilitation to identifying the best talent for your business is one of the core competencies of Bikalp. Bikalp maintains track record of over 100% successful recruitment with 90% retention of employees selected.

4. On demand recurring services

All human resource related services that you will see listed in our service list will be available on-demand. Our experience has shown that these services cannot be clustered together in one package and exploration to your unique requirements and subsequent customization of such services will be required.

SERVICE 6: START-UP MARKETING PACKAGE

Effective marketing, for any organisation, rests on two basic pillars – planning and implementing. The absence of any of the two results in market failure.

In most of the start-up business that we have worked, marketing is a sum of individually planned and sporadic creative attempts to generate more business. Entrepreneurs are so engrossed with the operational hassles of starting up a business that they just cannot afford to focus on an Integrated Marketing Strategy that incorporates short-run initiatives and longer term business development ideas. At Bikalp, we ensure that the investments you make in your marketing initiatives pay off as a whole, and not in parts.

For a start-up business, we are concerned with two important facets of marketing – corporate and product. We will assist you to focus on marketing the company that you have created, as well as to market the product that the company represents.

Bikalp has streamlined its marketing services so as to cater to this special need of entrepreneurs wishing to start up a new business. While Bikalp ensures that you receive professional and practical consulting for effective marketing planning, it also encourages you to 'own' this plan whereby you are committed towards implementing the same for higher marketing impact.

Bikalp provides the following services for start-up marketing:

•  Corporate Identity Package

•  Marketing Planning (New Product Launches)

a) Corporate Identity Package

Your Corporate Identity is not completed by developing your company name, logo and office stationery. Many start-up organisations we have worked with are so engrossed in making the services effective that they forget the first impression that they want to leave with their potential customers and other stakeholders. At bikalp, we will help you develop and fine-tune your corporate identity through an integrated and professional Corporate Identity Package, so as to ensure that the first tangible evidence that your new organisation projects are reflected positively. At operational level this will include the following:

  • Understanding your business and selection of appropriate corporate name (if in case the you have not selected one)
  • Aligning corporate logo with core focus of your business.
  • Designing and printing of creative and professional corporate business cards
  • Other corporate stationeries including letterhead and envelopes
  • Assistance to development of corporate website

Bikalp can make additional suggestions (for e.g. signage) based on discussions with you.

b) Marketing Plan (New Product Launch)

Together with Bikalp, you will create innovative marketing solutions and a clear action plan that will best address your need for effectively launching your product/service. The output is a marketing plan created with you…not for you . This ensures that you and your plan are compatible, and that you will know how to implement your customized plan.

Specific components of this plan will include:

•  Target market identification

•  Branding (where required) together with creative development (logo and pack design, collateral marketing material, etc.)

•  Pricing of product (trade and consumer level)

•  Distribution channel identification and selection

•  Marketing communications plan

Ongoing Support

In addition to the one-time service of preparing a marketing strategy for you, Bikalp offers you an additional option: affordable, flexible and ongoing marketing and management support and coaching for further guidance and accountability.

We will meet or speak with you on a regular basis to address your marketing and management concerns and develop strategies. Through such coaching, we will address your future marketing/management concerns and develop on-going direction and accountability.

 

 

 

 

 

 

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