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Markup Service Description
Branding Strategy
Branding isn't just about giving a name and label to your product; it is about continuously giving more value to your consumer through investment in brand building activities. You build a brand by correctly identifying, differentiating and communicating brand benefits with the targeted objective of a positive brand image and top-of-mind awareness amongst your consumers. Markup provides you with the following services to help you in this endeavor. Brand Positioning
“Why would consumers want to purchase your brand?” We will help you answer this question. We will define the unique selling point for your brand through an understanding of its differential advantages whereby you may create maximum value for your consumer.
Brand Concept
Based on your brand positioning, we will help you communicate with your consumers with high impact through creative and relevant brand image definition , and catchy brand messages.
Brand Communications
We will help you identify and schedule the correct mix of communication media (print, radio, television, outdoor, collateral material, etc.) whereby all your communications are:
(a) well targeted to your consumers, (b) accessible to your consumers, and (c) cost effective.
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Marketing Plans and Strategy
Marketing is EVERYTHING you do to promote your product or service and EVERYTHING that touches your customer.
Together with Markup, you will create innovative marketing solutions and a clear action plan - a synergetic and practical combination of product, price, place (distribution) and promotion (collectively called the 4 Ps of marketing). All in all, a marketing plan created with you not for you.
Working together, we develop your customised marketing plan that you could use for:
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A new product that you intend to launch but are facing
problems on where to start from and how; |
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An existing product whose existing marketing strategy is
not helping with producing sales results for you. |
Remember, your initial consultation is FREE! We will meet and discuss where you are at, and where you want to go. This ensures that you and your plan are compatible, and that you will know how to implement your customized plan.
Ongoing Support
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Affordable, flexible, ongoing marketing and management
support & coaching for guidance and accountability. |
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Regular meetings and discussions to address your marketing
and management concerns and develop strategies. |
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Image Creation and Brand Makeovers
Human instinct is based on visual impressions. Potential customers make the subconscious decision of whether or not they to want to do business with you within the first few seconds of exposure to your company. Your advertisement, brochure, presentation or business card is that critical first impression. Why something has to look a certain way is more critical than just great design. Markup approaches your project's requirements utilising the strategic formulae that empower leading brands. We are not a design company, we are a results company!
Brand Design
Brand naming: Design of brand name and logo for your product or service
Brand advertisements : Design of press, television, radio and outdoor advertisements
Marketing Collaterals: Design of brochures, leaflets, product presentations, etc.
Packaging: Design of product packs, wrappers, pack inserts, etc.
Corporate Design
Corporate publishing: Concept and implementation for internal/external newsletters, journals, reports and publications
Corporate stationery: Design of business cards, letterheads, corporate presentations, etc.
Corporate identity: Design of corporate logo, slogan, etc.
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Communication and Documentation Services
Communication material of organisations, from brochures to reports, are important publicity documents for your organisation. While design is an important aspect of such a document, its content and how the same is presented is anothersignificant factor in ensuring that your stakeholders understand and find appeal in your communication material.Markup offers analysis, content writing, editing and designing for:
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Reports |
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Newsletters |
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Brochures |
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Other relevant corporate publications |
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